Fashion · Holidays

Chamilia introduces ‘Dragonfly Mom’ charm for Mother’s Day

rings2This season, Chamilia, a Swarovski company, will feature a new charm for Mother’s Day 2017.

The entire Chamilia line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals and Swarovski Zirconia. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

“Meaningful collectible jewelry is an especially enjoyable part of being a mom for many women,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “So Mother’s Day is a very active time for us to connect with our core consumers: women with rich and dynamic relationships that are truly celebrated on Mother’s Day. It is an honor for us to be a part of their tradition.”

The new Chamilia Signature “Dragonfly MOM” Charm for Mother’s Day 2017 is a solid sterling silver disk with the word “Mom” in a light cursive font and a representation of a dragonfly etched on one side with Chamilia’s signature millegrain detailing outlining the circumference. The reverse side features multiple etched repetitions of the same dragonfly motif and Tanzanite Swarovski Crystal (MSRP US$45).

The Chamilia Mother’s Day 2017 Signature “Dragonfly MOM” Charm will be available starting April 7, 2017 and will be sold at the brand’s more than 2,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, visit www.chamilia.com.

About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of Swarovski, a world leader in quality and innovation.

Each of the more than 400 exclusive charms and wide selection of fine jewelry available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting.

The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.

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