Business · Central Valley

Total Wine & More expands in Northern California with first Fresno location

Total Wine & More, America’s largest independent retailer of fine wine, spirits and beer, is expanding its presence in Northern California with its first and only store location in Fresno.

“This new store will have a positive impact on the entire Fresno community,” says Edward Cooper, Total Wine & More’s Vice President for Public Affairs and Community Relations. “Our expansion in the area will bring approximately 50 new jobs to the community, generate retail sales tax for the city, and offer a tremendous selection of wines, beers and spirits to local customers.”

Total Wine & More, which is known for its large selection and competitive pricing, offers more than 8,000 wines, 3,000 spirits and 2,500 beers to customers, including hard-to-find labels and locally produced product.

“Customers are attracted to our competitive pricing, yet they find so much more when they walk into our stores,” notes Cooper. “There is a distinct ‘wow’ factor in each location that is unmatched by our competition.”

Total Wine & More’s new Fresno store offers more than 18,000 square feet of retail space, equipped with innovative features that help local customers to deepen their knowledge of wines, beers and spirits, including a state-of-the-art tasting bar where customers can sample and learn about products; in-store iPads boasting an interactive food and wine pairing app; as well as a tech-equipped education center in which the company will host interactive classes and events.

“We approach customer service in a unique way,” says Cooper.  “We go above and beyond to ensure that our team is trained and prepared to give customers the highest level of service possible.”

Total Wine & More spends more than 100 hours training employees on various wine regions, production methods, varietals, brew styles, and tasting profiles before assisting their first customer.  In addition, the retailer offers educational trips for team members, giving them the opportunity to immerse themselves in different cultures and gain new perspectives on wines, beers and spirits.

“Each year, we take over 70 team members on an educational trip to Napa and Sonoma Valley wineries.  Every other year, we take over 50 team members to Europe so that they can experience and learn more about the wines that come from France, Spain and Italy,” says Cooper.  “Through programs like these, we ensure that our customers enjoy the ultimate in service.”

New Store Opens March 30

The new Total Wine & More in Fresno opens on Thursday, March 30 at 9:00am.  Located at 7925 N. Blackstone Avenue, the store will kick-off its Grand Opening with a celebratory weekend-long event featuring wine and beer tastings, live music, and special giveaways.

“Our Grand Opening is a time when we truly connect with the local community and give our new Fresno customers a taste of the extraordinary experience we offer,” Cooper explains.  “Further, this Grand Opening weekend is a time to give back to the local community.  Over the past four years, Total Wine & More has donated more than $17 million to local organizations in the markets we serve.  In Fresno, we are partnering with the Fresno Art Museum, and we will be donating 10% of all wine sales during Grand Opening weekend to this iconic local organization.”

About Total Wine & More

Founded and co-owned by brothers David and Robert Trone, Total Wine & More is the nation’s largest independently owned retailer of fine wine, beer and spirits.  Based in Bethesda, Maryland, the company has grown from the first, small store in Delaware to a company that now has over 150 superstores in 20 states.

The company’s unmatched selection of products, combined with low everyday prices and expertly trained wine associates, brings a unique shopping experience to the customer.  Total Wine & More has the distinction of being a four-time National Retailer of the Year – recognized by Beverage Dynamics in 2008, Market Watch in 2006 and Wine Enthusiast in 2004 and 2014.  Total Wine & More is the only retailer in the country to have twice been named Wine Enthusiast’s retailer of the year.

Since opening its first store in 1991, Total Wine & More has been committed to being the premier wine retailer in every community that it serves.  More information on Total Wine & More including its community outreach efforts, product offerings, stores locations and hours of operations are available at www.totalwine.com.

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